(...so you can confidently deliver a stellar experience clients rave about & constantly refer)
(...so you can confidently deliver a stellar experience clients rave about & constantly refer)
When I first started my business I was beyond time-strapped…There was so much to juggle. And everything seemed a lot harder than it should be. It was an endless cycle for years.
Once I started following a repeatable process, I had the confidence I needed to show up as the design professional I always wanted to be. Now, I'm in charge, not my client and I run the show every time. And now I'm sharing exactly what I changed in my business with you.
When I first started my business I was beyond time-strapped…There was so much to juggle. And everything seemed a lot harder than it should be. It was an endless cycle for years.
Once I started following a repeatable process, I had the confidence I needed to show up as the design professional I always wanted to be. Now, I'm in charge, not my client and I run the show every time. And now I'm sharing exactly what I changed in my business with you.
Interior design is Shirlee's second career, reinventing herself after many years as a tv news reporter.
Interior design is Shirlee's second career, reinventing herself after many years as a tv news reporter.
"They don't teach you what is takes to run a design business in design school."
"They don't teach you what is takes to run a design business in design school."
I went from working on small and stressful projects with zero profitability to working on $1.5M projects with clients I love, creating projects that inspire me. The 7-figure revenue is just a nice bonus! I created this online course to help interior design firm owners who are early in their business and are feeling like:
So I teach them, what took me almost 10 years to figure out. Now I’m at a place where I only work 15 hours a week in my design firm. It's my mission to give design firm owners the tools & the confidence they need to achieve their goals. It’s easy. It works. And you can do it too!
I went from working on small and stressful projects with zero profitability to working on $1.5M projects with clients I love, creating projects that inspire me. The 7-figure revenue is just a nice bonus! I created this online course to help interior design firm owners who are early in their business and are feeling like:
So I teach them, what took me almost 10 years to figure out. Now I’m at a place where I only work 15 hours a week in my design firm. It's my mission to give design firm owners the tools & the confidence they need to achieve their goals. It’s easy. It works. And you can do it too!
It’s LIFETIME access to your materials PLUS an open-door invitation to join the LIVE coaching and community during every single cohort, so you can revisit your processes year after year.
It’s LIFETIME access to your materials PLUS an open-door invitation to join the LIVE coaching and community during every single cohort, so you can revisit your processes year after year.
Get your hands on customizable Canva templates to create your process documents fast.
Templates include your consultation pitch deck, client onboarding documents, design & implementation phase internal checklists, and client facing what-to-expect documents.
Designer's Room gives you community, coaching and monthly training to help you confidently market and grow your interior design business.
Enjoy a searchable members portal with over 100 hours of content to instantly access.
You'll discover how to create your own system to:
Including:
Pre-recorded lessons, strategy sheets, bonus trainings, and an invite to join our next LIVE cohort (in Feb/Mar 2025) where I personally answer all your burning questions.
You'll discover how to create your own system to:
Including:
Pre-recorded lessons, strategy sheets, bonus trainings, and an invite to join our next LIVE cohort (in Feb/Mar 2025) where I personally answer all your burning questions.
In this pre-course module, you’ll set yourself up for success within the course and dive into two powerful mindset lessons.
This will be the foundation for the course and for the trajectory of your business.
You’ll experience a guided visualization exercise that’ll help you cast a vision for the future. You will also learn how to uncover your strengths and develop your unique value proposition.
Clients are everything in a service-based business! In this module, you will learn the essential steps to define the ideal client that you want to serve and create a compelling client profile.
You’ll also connect the dots between you and your client by identifying their pain points, selecting your core offering, and finding ways to connect the two.
By the end, you’ll have a clear understanding of your ideal client and know exactly how to engage and serve them effectively.
How you start will set the tone! In this module, you will master the art of pitching clients.
You’ll explore the intricacies of creating an effective onboarding process, the harmony that comes from pre-qualify your clients.
Learn the best practices for conducting Discovery Calls, how to keep leads engaged with email nurture sequences, and master consultations that convert prospects into paying clients!
In the end, you’ll have a comprehensive toolkit for acquiring, engaging and successfully onboarding clients!.
Gain insight into every aspect of delivering outstanding design services.
You’ll begin by learning the importance of establishing standard operating procedures to streamline your business.
You’ll then learn how to effectively kick-off projects, create curated project budgets, master the art of running successful client presentations, and skillfully handle client revisions.
By then end, you’ll be equipped with the knowledge and tools needed to elevate your design services to new heights and ensure client satisfaction throughout the creative process.
Delve into the critical aspects of bringing your design to life. You'll explore lessons on reselling products to clients, mastering best practices for ordering products, and effectively navigating site visits.
You’ll also learn how to prepare for an unforgettable and impactful reveal day, and finally how to close out each project as positively as you began.
In the end, you’ll have the skills to execute your design projects seamlessly, ensure a good client journey and project success!
Embark on a journey to create and refine your unique process.
You’ll learn how to systematically outline your steps, label and name your process for clarity and branding, draft clear and concise descriptions, and develop a visually engaging flow chart to illustrate your process effectively.
By the end, you’ll walk away with a new and streamlined way of doing things in your design business that will set you apart from the crowd.
Master the art of fostering strong client relationships and ensuring smooth project management.
You’ll learn the best practices for effective client communication and understand the benefits of creating supporting documents.
You’ll also discover the importance of a comprehensive contract, and managing client payment schedules for financial clarity.
Lastly, you’ll learn how to request and leverage client feedback to spread the word.
By the end, you’ll have the skills and strategies to excel in client management, setting the stage for long-lasing relationships and positive referrals.
In this pre-course module, you’ll set yourself up for success within the course and dive into two powerful mindset lessons.
This will be the foundation for the course and for the trajectory of your business.
You’ll experience a guided visualization exercise that’ll help you cast a vision for the future. You will also learn how to uncover your strengths and develop your unique value proposition.
Clients are everything in a service-based business! In this module, you will learn the essential steps to define the ideal client that you want to serve and create a compelling client profile.
You’ll also connect the dots between you and your client by identifying their pain points, selecting your core offering, and finding ways to connect the two.
By the end, you’ll have a clear understanding of your ideal client and know exactly how to engage and serve them effectively.
How you start will set the tone! In this module, you will master the art of pitching clients.
You’ll explore the intricacies of creating an effective onboarding process, the harmony that comes from pre-qualify your clients.
Learn the best practices for conducting Discovery Calls, how to keep leads engaged with email nurture sequences, and master consultations that convert prospects into paying clients!
In the end, you’ll have a comprehensive toolkit for acquiring, engaging and successfully onboarding clients!.
Gain insight into every aspect of delivering outstanding design services.
You’ll begin by learning the importance of establishing standard operating procedures to streamline your business.
You’ll then learn how to effectively kick-off projects, create curated project budgets, master the art of running successful client presentations, and skillfully handle client revisions.
By then end, you’ll be equipped with the knowledge and tools needed to elevate your design services to new heights and ensure client satisfaction throughout the creative process.
Delve into the critical aspects of bringing your design to life. You'll explore lessons on reselling products to clients, mastering best practices for ordering products, and effectively navigating site visits.
You’ll also learn how to prepare for an unforgettable and impactful reveal day, and finally how to close out each project as positively as you began.
In the end, you’ll have the skills to execute your design projects seamlessly, ensure a good client journey and project success!
Embark on a journey to create and refine your unique process.
You’ll learn how to systematically outline your steps, label and name your process for clarity and branding, draft clear and concise descriptions, and develop a visually engaging flow chart to illustrate your process effectively.
By the end, you’ll walk away with a new and streamlined way of doing things in your design business that will set you apart from the crowd.
Master the art of fostering strong client relationships and ensuring smooth project management.
You’ll learn the best practices for effective client communication and understand the benefits of creating supporting documents.
You’ll also discover the importance of a comprehensive contract, and managing client payment schedules for financial clarity.
Lastly, you’ll learn how to request and leverage client feedback to spread the word.
By the end, you’ll have the skills and strategies to excel in client management, setting the stage for long-lasing relationships and positive referrals.
A recorded workshop diving into proven client-finding strategies to help you grow your network and connect with more of your ideal clients.
Take the guesswork out of creating accurate, efficient budgets for your design project with a record training and plug-and-play calculator.
A limited edition private podcast series to access every POP module lesson on-the-go, plus tips to keep you motivated and on track!
Discover the key programs that can help you document and follow your process, the pros and cons of each program, and the exact tools I use to eliminate chaos in my business.
A recorded workshop diving into proven client-finding strategies to help you grow your network and connect with more of your ideal clients.
Take the guesswork out of creating accurate, efficient budgets for your design project with a record training and plug-and-play calculator.
A limited edition private podcast series to access every POP module lesson on-the-go, plus tips to keep you motivated and on track!
Tools of the Trade' Training
Discover the key programs that can help you document and follow your process, the pros and cons of each program, and the exact tools I use to eliminate chaos in my business.
Hop on a video call with Rebecca and your fellow POPers every week to keep yourself moving forward!
Get all your questions answered while we work together to get your process perfected…maybe you’ll even meet your business bestie!
Jump into our private, members-only Facebook group—a pop-up experience during each live cohort. You’ll find the community (and accountability) you’ve been looking for.
Finally, a place where you can ask all your questions and share resources with other designers.
Hop on a video call with Rebecca and your fellow POPers every week to keep yourself moving forward!
Get all your questions answered while we work together to get your process perfected…maybe you’ll even meet your business bestie!
Jump into our private, members-only Facebook group—a pop-up experience for our Fall cohort. You’ll find the community (and accountability) you’ve been looking for.
Finally, a place where you can ask all your questions and share resources with other designers.
I launched my business in January of this year and joined POP right away to start my business on the right track. I didn’t even have any clients yet!
I also have steady inquiries coming through. The outcome has been absolutely incredible and I truly believe the knowledge of a strong process and creating relationships within the design community will catapult my business in the long run. THANK YOU!!
VICTORIA LEASK, HOUSE OF ALBI
I feel like it was not just from Rebecca, but also from other designers during breakout sessions on Study Hall Q&A days, that I learned so much more than I anticipated.
Even questions that I had but struggled to ask were asked and answered by the others and Rebecca.
Each designer’s journey is unique so it was great to gain perspective on how to deal with differing issues that may arise along the way in my own business. Now I feel inspired, proud, and confident!!!!
ZORA GUSHEVSKI, ZORA & CO. DESIGN
I launched my business in January of this year and joined POP right away to start my business on the right track. I didn’t even have any clients yet!
I also have steady inquiries coming through. The outcome has been absolutely incredible and I truly believe the knowledge of a strong process and creating relationships within the design community will catapult my business in the long run. THANK YOU!!
VICTORIA LEASK, HOUSE OF ALBI
I feel like it was not just from Rebecca, but also from other designers during breakout sessions on Study Hall Q&A days, that I learned so much more than I anticipated.
Even questions that I had but struggled to ask were asked and answered by the others and Rebecca.
Each designer’s journey is unique so it was great to gain perspective on how to deal with differing issues that may arise along the way in my own business. Now I feel inspired, proud, and confident!!!!
ZORA GUSHEVSKI, ZORA & CO. DESIGN
Go at your own pace, there's no need to rush...we're here to make life (and your business!) easier, not harder.
You’ll master the art of systems! Finally, move away from the chaos and create a process you can repeat with every single project.
Get super organized! Your checklists will become your guidebook…it’ll keep you (and your future employees) on track.
You’ll anticipate their needs and find ways to serve them in your own unique way before they even need to ask.
You’ll walk away with the tools you need to service a high-end client who will rave about your services and send you referral clients.
You’ll master the art of systems! Finally, move away from the chaos and create a process you can repeat with every single project.
Get super organized! Your checklists will become your guidebook…it’ll keep you (and your future employees) on track.
You’ll anticipate their needs and find ways to serve them in your own unique way before they even need to ask.
You’ll walk away with the tools you need to service a high-end client who will rave about your services and send you referral clients.
Thank you for helping me put an amazing process in place! I have been running my business on my own and struggled to implement a process for myself and my employees.
LISA KOOISTRA, LISA KOOISTRA DESIGNS, TORONTO
Thank you for helping me put an amazing process in place! I have been running my business on my own and struggled to implement a process for myself and my employees.
LISA KOOISTRA, LISA KOOISTRA DESIGNS, TORONTO
First, let’s do a little dance…you made an incredibly amazing decision for your business, so you should celebrate!
When you’re done shaking your groove, check your inbox right away for your invite to Power of Process® (aka POP). This email will confirm your enrolment and guide you to your LOGIN instructions for the POP Members Portal!
No. We’ve had loads of students take the course who were just starting their businesses and ready to hit the ground running! They are the ones who make the biggest transformations. I wish I had found a course like this when I started my business over 10 years ago!
POP is helpful no matter what stage you’re at on your entrepreneurial journey. You also get connected with other designers at various stages of their business journey who will help you along the way!
I’m going to answer that with my own question…How successful do you want to be?
With POP, like anything in life, the more you put in, the more you get out.
The modules vary in length and complexity. I recommend you block out 2-3 hours a week to do the coursework . Ultimately, the pace you go - just like your level of success - is completely up to you.
I totally get it! Time is so precious and we want to give it our all.
The great news is with Power of Process®, you have Lifetime Access. You can go at your own pace. Always. So, there is no such thing as “falling behind.” We're all about progress over perfection around here!
Also, when we launch the program again you will get access to updates without paying the new price, no matter how much it may increase. Maybe what you should ask yourself is: “What amazing things will happen if I commit to doing this work?” I can’t wait to find out with you!
POP is impactful no matter where you are on your design business journey. In fact, I’ve discovered that many “fresh outta design school” POP members have an easier time implementing what they learn because they don’t have any bad habits to break.
Since you’ll have access to POP for the lifetime of the course, you’ll always be able to refer back to it as you and your business grow. Over a decade in the industry means I’ve learned a lot of lessons…many of them the hard way. I’d love to help you avoid them from the start.
Overwhelm happens at the best of times, and to the best of us. Because I squeeze a lot of knowledge and resources into the modules, I hope you’ll be motivated by my constant guidance throughout.
I’ve organized the modules to be step-by-step and bite-sized to make perfecting your process easy-peasy. I've also added in lots of examples that you can tweak and adopt for yourself.
The Canva template bonuses will be added to your learning portal within 24hrs of joining. Shortly after joining, you will receive an email with your special coupon to join Designer's Room for three months.
My team and I are all ears! Reach out at any time to hello@rebeccahay.com and we’ll provide you with the clarity you’re looking for.
First, let’s do a little dance…you made an incredibly amazing decision for your business, so you should celebrate!
When you’re done shaking your groove, check your inbox right away for your invite to Power of Process® (aka POP). This email will confirm your enrolment and guide you to your LOGIN instructions for the POP Members Portal where you can sync your calendar for our live calls and dive right into the pre-course work!
No. We’ve had loads of students take the course who were just starting their businesses and ready to hit the ground running! They are the ones who make the biggest transformations. I wish I had found a course like this when I started my business over 10 years ago!
POP is helpful no matter what stage you’re at on your entrepreneurial journey. You also get connected with other designers at various stages of their business journey who will help you along the way!
I’m going to answer that with my own question…How successful do you want to be?
With POP, like anything in life, the more you put in, the more you get out. Every week a new module is released inside your members portal.
They vary in length and complexity. I recommend you block out 3-4 hours a week to do the coursework and participate in the community with your fellow members. Ultimately, the pace you go - just like your level of success - is completely up to you.
The LIVE component of POP is what makes this program unique, but don’t worry, we have your back if you can't attend. All Study Hall sessions replays are added to your POP Members Portal for you to rewatch or catch up on!
You also have the opportunity to submit questions in advance, so even if you can't attend live, Rebecca can answer your questions!
I totally get it! Time is so precious and we want to give it our all.
The great news is with Power of Process®, you have Lifetime Access. You can go at your own pace. Always. So, there is no such thing as “falling behind.” We're all about progress over perfection around here!
Also, when we launch the program again you will get access to updates without paying the new price, no matter how much it may increase. Maybe what you should ask yourself is: “What amazing things will happen if I commit to doing this work?” I can’t wait to find out with you!
POP is impactful no matter where you are on your design business journey. In fact, I’ve discovered that many “fresh outta design school” POP members have an easier time implementing what they learn because they don’t have any bad habits to break.
Since you’ll have access to POP for the lifetime of the course, you’ll always be able to refer back to it as you and your business grow. Over a decade in the industry means I’ve learned a lot of lessons…many of them the hard way. I’d love to help you avoid them from the start.
Overwhelm happens at the best of times, and to the best of us. Because I squeeze a lot of knowledge and resources into the modules, I hope you’ll be motivated by my constant guidance.
Between the private pop-up community and the Live Study Hall Q&A sessions there is always someone there to support you. Team POP has your back!
Plus, I’ve organized the modules to be step-by-step and bite-sized to make perfecting your process easy-peasy. I've also added in lots of examples that you can tweak and adopt for yourself.
You'll receive access to your bonuses on October 21st. This is once the refund guarantee period has passed.
My team and I are all ears! Reach out at any time to hello@rebeccahay.com and we’ll provide you with the clarity you’re looking for.
XO, Rebecca
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